Techstar’s Startup Weekend
Techstars Startup Weekend is a renowned global event that brings together aspiring entrepreneurs, innovators, and startup enthusiasts. Our involvement in this project encompassed providing end-to-end social media management and crafting compelling motion graphics to enhance the event’s digital presence.
Project Information
Client
Techstar
Category
End-to-End Social Media, Motion Graphic
Year
2020
Industry
Venture Capital and Private Equity Principals
The Challenge
Our primary challenge was to effectively engage with the diverse and dynamic audience of Techstars Startup Weekend. This required us to create captivating social media content and motion graphics that would not only inform but also excite and motivate participants and followers throughout the event.
What We Did:
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- Social Media Strategy: We devised a comprehensive social media strategy to cover all aspects of the event, from pre-event promotions to live updates during the event and post-event recaps. This strategy aimed to foster engagement, build anticipation, and encourage participation.
- Content Creation: Our team was responsible for curating and creating a wide range of content, including eye-catching visuals, informative posts, and engaging stories. We leveraged various social media platforms to reach a broad audience.
- Motion Graphics: To elevate the event’s online presence, we produced visually appealing motion graphics. These included event teasers, countdown animations, and highlight reels that added a dynamic element to the event’s digital promotion.
- Live Coverage: During the event, we provided real-time coverage on social media platforms, including live streaming, interviews with participant
The Solution
Our comprehensive social media management and captivating motion graphics significantly contributed to the success of Techstars Startup Weekend. The event saw increased engagement, a broader reach, and heightened excitement among participants and the wider community. By effectively leveraging social media and motion graphics, we helped Techstars Startup Weekend achieve its goal of fostering innovation and entrepreneurship.
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