Create It
Create It is a groundbreaking Creative Industry-Focused EdTech blended learning platform, proudly the first of its kind in Indonesia. Powered by gamification, this platform offers a revolutionary approach to education, engaging learners through interactive and immersive experiences. By combining traditional educational content with gamified elements, Create It aims to inspire creativity, foster practical skills, and empower aspiring artists, designers, and creators to unleash their full potential. The platform’s user-friendly interface and dynamic content make it an ideal destination for learners seeking to develop their creative expertise in a fun and innovative way.
Project Information
Client
Create It
Category
End-to-End Social Media, Video Production, Motion Graphic, Website Development
Year
2020 – 2022
Industry
Information Technology
The Challenge
The journey of launching Create It was not without its challenges. The team behind this EdTech platform faced several hurdles while endeavoring to establish its presence and attract a substantial audience:
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- Awareness and Market Penetration: As the first Creative Industry-Focused EdTech platform in Indonesia, Create It needed to introduce itself to a relatively untapped market. Generating awareness and gaining traction among potential users, including students, educators, and professionals in the creative field, proved to be a significant challenge.
- Changing Traditional Education Perception: Convincing learners and educators to embrace a blended learning approach with gamification was a departure from traditional educational methods. Overcoming the skepticism surrounding unconventional teaching methodologies required a comprehensive strategy.
- User Engagement and Retention: With numerous online learning platforms available, retaining user engagement and fostering long-term interest in Create It posed a challenge. Ensuring that learners not only visited the platform but also actively utilized its features to enhance their creative skills was crucial for success.
- Balancing Gamification and Educational Content: Striking the right balance between gamification elements and educational content was essential to create an effective learning experience. The challenge was to make learning enjoyable without compromising on the platform’s educational value.
The Solution
To address the challenges and drive the success of Create It, a well-rounded solution encompassing various strategies was employed:
- Comprehensive Marketing Campaign: A targeted marketing campaign was launched to create awareness about Create It. Leveraging social media, influencer partnerships, and collaborations with educational institutions and industry players, the platform’s unique value proposition was effectively communicated to the target audience.
- Educational Partnerships: Collaborating with renowned educators and experts in the creative industry added credibility to the platform. By offering exclusive courses and content from reputable professionals, Create It positioned itself as a trusted source of high-quality education.
- Engaging Gamified Learning Paths: To captivate learners, Create It integrated gamification elements into its learning paths. Points, badges, leaderboards, and interactive challenges incentivized users to stay engaged and motivated throughout their learning journey.
- Personalized Learning Experience: The platform incorporated adaptive learning technology, enabling it to tailor content and recommendations based on individual user preferences and skill levels. This personalized approach enhanced the overall learning experience.
- Community Building: Creating a sense of community and belonging was critical in retaining users. Interactive forums, discussion boards, and networking opportunities were provided to foster connections among learners, educators, and industry professionals.
- Continuous Content Updates: To keep users coming back for more, regular content updates, new courses, and gamified challenges were introduced. This approach ensured that learners always had something fresh and exciting to explore on the platform.
- Performance Tracking and Feedback: Transparent performance tracking allowed users to monitor their progress and improvement. Additionally, collecting user feedback and acting on it helped in refining the platform and addressing user needs.
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Through this strategic solution, Create It successfully raised awareness, attracted a growing audience, and maintained user engagement. The platform’s innovative approach to education and gamified learning contributed to its popularity, establishing Create It as a leading Creative Industry-Focused EdTech platform in Indonesia.
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