To overcome the challenges and ensure a successful conference, the collaboration between the two universities adopted a comprehensive and strategic approach. The key aspects of the solution included:

1. Targeted Marketing Campaign: The organizers launched a targeted marketing campaign that utilized various digital channels, social media platforms, and academic networks to reach the intended audience. By tailoring the promotional content to resonate with specific segments of the target audience, they generated interest and anticipation for the conference.
2. Engaging Content Creation: Engaging and informative content, such as promotional videos, conference teasers, and insightful blog posts, was created to highlight the unique value proposition of the event. This content showcased the exceptional achievements of past participants, the credentials of academic keynotes, and the relevance of the conference themes in the rapidly evolving digital landscape.
3. Collaboration with Industry Partners: To enhance industry engagement, the organizers collaborated with prominent industry partners, startups, and established companies. These partnerships not only brought credibility to the event but also facilitated the involvement of industry experts in panel discussions and workshops.
4. Early Bird Registrations and Incentives: To incentivize early registrations, the organizers offered discounted rates and exclusive benefits to those who secured their spots in advance. This strategy helped build momentum and encouraged participants to commit to attending the conference early on.
5. Streamlined Registration Process: A user-friendly and efficient registration process was put in place, allowing participants to sign up easily and access relevant conference information. Clear instructions for virtual attendees were also provided to ensure a seamless experience for both on-site and remote participants.
6. Thematic Track Curation: The conference’s thematic tracks were thoughtfully curated to cater to the diverse interests and expertise of the target audience. This ensured that attendees could find sessions most relevant to their fields and derive maximum value from the conference.
7. Continuous Communication and Updates: Regular updates, newsletters, and communication through various channels kept the audience informed about new developments, speaker announcements, and important event details. This approach helped sustain interest and excitement leading up to the conference.

By implementing this comprehensive solution, the collaboration between Telkom University Indonesia and Multimedia University Malaysia successfully raised audience interest, resulting in a well-attended and impactful International Conference on Managing Digital Industry, Technology, and Entrepreneurship. The event achieved its goal of showcasing student achievements, fostering academic and industry collaboration, and promoting a vibrant exchange of ideas in the field of digital innovation and entrepreneurship.